for Promomed

Update: 23.07.2024

Last week: 28 week 2024 (08.07.2024 - 14.07.2024)

Last full month: June 2024

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 8 284 22.4% 13.8% 1.8 15 988 012 17.9% 10.2% 1.1 6.5%
MoM 29 841 -1.0% 11.8% 0.5 61 914 459 -6.0% 9.2% -0.2 -5.2%
YTD 201 706 18.8% 11.3% 2.5 440 599 509 41.4% 9.4% 2 -7.4%
MAT 372 754 25.7% 10.4% 1.9 785 765 694 44.9% 8.7% 1.5 2.7%
BRAINMAX
WoW 1 341 7.6% 100.0% 0 4 977 089 4.8% 100.0% 0 7.6%
MoM 4 696 10.2% 100.0% 0 17 434 089 10.9% 100.0% 0 9.5%
YTD 29 477 40.6% 100.0% 0 107 514 712 52.7% 100.0% 0 40.6%
MAT 55 165 77.4% 100.0% 0 198 094 738 92.3% 100.0% 0 77.4%
GOLDLINE PLUS
WoW 15 827 -0.9% 46.2% -0.8 49 574 879 -0.6% 38.1% -0.6 0.8%
MoM 76 113 -2.1% 45.6% 1 236 045 121 -2.2% 37.4% 1.4 -4.3%
YTD 480 718 -3.3% 44.8% 1 1 516 858 437 0.2% 36.6% -2.7 -5.5%
MAT 852 708 6.2% 45.5% 1.1 2 695 169 322 12.9% 38.1% -1.4 3.5%
MIGRENIUM
WoW 10 626 0.4% 0.5% 0 3 570 838 -0.0% 0.7% 0 5.6%
MoM 47 383 -0.1% 0.5% 0 15 640 530 0.8% 0.7% 0 0.0%
YTD 332 808 -3.7% 0.5% -0.1 101 874 492 62.9% 0.7% 0.2 10.9%
MAT 628 965 -1.2% 0.5% -0.1 162 014 934 40.1% 0.6% 0.1 14.8%
MODELAX-N
WoW 24 212 3.5% 20.1% 0 11 320 470 3.8% 13.5% 0 3.6%
MoM 129 928 13.6% 25.5% 4.3 57 903 671 13.1% 17.0% 2.9 -5.5%
YTD 843 300 39.9% 23.5% 4.8 359 614 622 90.0% 15.0% 4.6 11.5%
MAT 1 408 562 67.9% 21.2% 6.2 553 144 939 105.5% 12.9% 4.4 19.2%
REDUXIN
WoW 11 263 3.0% 32.8% 0.7 57 984 662 1.9% 44.6% 0.4 0.8%
MoM 53 172 -8.5% 31.9% -1.5 280 788 156 -10.0% 44.5% -2 -4.3%
YTD 353 022 -8.5% 32.9% -1.1 1 900 751 748 16.2% 45.9% 3.4 -5.5%
MAT 604 895 -2.4% 32.3% -2 3 138 424 339 21.1% 44.3% 1.5 3.5%
REDUXIN FORTE
WoW 3 231 1.8% 9.4% 0.1 13 782 913 2.3% 10.6% 0.1 0.8%
MoM 14 938 0.8% 9.0% 0.5 64 502 909 0.3% 10.2% 0.6 -4.3%
YTD 93 925 1.4% 8.8% 0.6 408 043 539 16.4% 9.8% 0.7 -5.5%
MAT 167 311 15.8% 8.9% 0.9 711 011 449 29.0% 10.0% 0.9 3.5%
SALVISAR
WoW 7 714 -2.4% 1.1% -0.1 3 498 364 -0.7% 1.1% -0.1 3.8%
MoM 39 304 -24.6% 1.3% -0.3 16 958 303 -22.9% 1.2% -0.3 -6.8%
YTD 287 222 1.9% 1.4% 0 115 821 647 26.9% 1.2% 0.1 -0.2%
MAT 503 842 -12.3% 1.3% -0.2 188 297 908 -2.6% 1.1% -0.2 4.9%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 201 706 18.8% 11.3% 2.5 440 599 509 41.4% 9.4% 2 -7.4%
BRAINMAX 29 477 40.6% 100.0% 0 107 514 712 52.7% 100.0% 0 40.6%
GOLDLINE PLUS 480 718 -3.3% 44.8% 1 1 516 858 437 0.2% 36.6% -2.7 -5.5%
MIGRENIUM 332 808 -3.7% 0.5% -0.1 101 874 492 62.9% 0.7% 0.2 10.9%
MODELAX-N 843 300 39.9% 23.5% 4.8 359 614 622 90.0% 15.0% 4.6 11.5%
REDUXIN CAPS 353 022 -8.5% 32.9% -1.1 1 900 751 748 16.2% 45.9% 3.4 -5.5%
REDUXIN FORTE 93 925 1.4% 8.8% 0.6 408 043 539 16.4% 9.8% 0.7 -5.5%
SALVISAR 287 222 1.9% 1.4% 0 115 821 647 26.9% 1.2% 0.1 -0.2%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 372 754 25.7% 10.4% 1.9 785 765 694 44.9% 8.7% 1.5 2.7%
BRAINMAX 55 165 77.4% 100.0% 0 198 094 738 92.3% 100.0% 0 77.4%
GOLDLINE PLUS 852 708 6.2% 45.5% 1.1 2 695 169 322 12.9% 38.1% -1.4 3.5%
MIGRENIUM 628 965 -1.2% 0.5% -0.1 162 014 934 40.1% 0.6% 0.1 14.8%
MODELAX-N 1 408 562 67.9% 21.2% 6.2 553 144 939 105.5% 12.9% 4.4 19.2%
REDUXIN CAPS 604 895 -2.4% 32.3% -2 3 138 424 339 21.1% 44.3% 1.5 3.5%
REDUXIN FORTE 167 311 15.8% 8.9% 0.9 711 011 449 29.0% 10.0% 0.9 3.5%
SALVISAR 503 842 -12.3% 1.3% -0.2 188 297 908 -2.6% 1.1% -0.2 4.9%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 8 284 22.4% 13.8% 1.8 15 988 012 17.9% 10.2% 1.1 6.5%
BRAINMAX 1 341 7.6% 100.0% 0 4 977 089 4.8% 100.0% 0 7.6%
GOLDLINE PLUS 15 827 -0.9% 46.2% -0.8 49 574 879 -0.6% 38.1% -0.6 0.8%
MIGRENIUM 10 626 0.4% 0.5% 0 3 570 838 -0.0% 0.7% 0 5.6%
MODELAX-N 24 212 3.5% 20.1% 0 11 320 470 3.8% 13.5% 0 3.6%
REDUXIN CAPS 11 263 3.0% 32.8% 0.7 57 984 662 1.9% 44.6% 0.4 0.8%
REDUXIN FORTE 3 231 1.8% 9.4% 0.1 13 782 913 2.3% 10.6% 0.1 0.8%
SALVISAR 7 714 -2.4% 1.1% -0.1 3 498 364 -0.7% 1.1% -0.1 3.8%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 29 841 -1.0% 11.8% 0.5 61 914 459 -6.0% 9.2% -0.2 -5.2%
BRAINMAX 4 696 10.2% 100.0% 0 17 434 089 10.9% 100.0% 0 9.5%
GOLDLINE PLUS 76 113 -2.1% 45.6% 1 236 045 121 -2.2% 37.4% 1.4 -4.3%
MIGRENIUM 47 383 -0.1% 0.5% 0 15 640 530 0.8% 0.7% 0 0.0%
MODELAX-N 129 928 13.6% 25.5% 4.3 57 903 671 13.1% 17.0% 2.9 -5.5%
REDUXIN CAPS 53 172 -8.5% 31.9% -1.5 280 788 156 -10.0% 44.5% -2 -4.3%
REDUXIN FORTE 14 938 0.8% 9.0% 0.5 64 502 909 0.3% 10.2% 0.6 -4.3%
SALVISAR 39 304 -24.6% 1.3% -0.3 16 958 303 -22.9% 1.2% -0.3 -6.8%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MIGRENIUM

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SALVISAR

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs